The idea for Milestone™ Cards came from a Dutch mom, Gemma Broekhuis, who wanted to capture the first time her son Mikkel rolled over. She wrote a card, added the date, and took a picture of her son with it. She did the same when he slept through the night, crawled, ate his first solid food, etc. Realizing how quickly you forget all those key moments and what a treasure the pictures with the cards were, she decided to make them into a product: the Milestone™ Baby Cards.