Fertile Mind

Bellybelt, ® the patented maternity kit which elasticizes regular clothes was invented by Australian television news anchor Christine Kininmonth. When friends and strangers began to compliment Christine on her designer “maternity wear,” she decided to turn a good idea into the company Fertile Mind.Enter former stockbroker Peter Hooker, who Christine met when she was selling her car to finance business growth.Together they have grown Fertile Mind to become one of Australia’s leading maternity accessory brands, with products such as Bellybelt ®, Bando, Softtights and Superbra.